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	<title>New Videos &#8211; HighClouds</title>
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		<title>Jam City and Gianna get lost in the blurry afterhours of &#8220;2am&#8221;</title>
		<link>https://highclouds.org/jam-city-gianna-2am/</link>
		
		<dc:creator><![CDATA[Arnaud Marty]]></dc:creator>
		<pubDate>Sat, 12 Sep 2026 13:05:56 +0000</pubDate>
				<category><![CDATA[New Tracks]]></category>
		<category><![CDATA[New Videos]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Earthly Records]]></category>
		<category><![CDATA[Gianna]]></category>
		<category><![CDATA[Jack Latham]]></category>
		<category><![CDATA[Jam City]]></category>
		<category><![CDATA[My World]]></category>
		<guid isPermaLink="false">https://highclouds.org/?p=66003</guid>

					<description><![CDATA[Jam City's My World is out September 23 via Earthly.]]></description>
										<content:encoded><![CDATA[<p><em><a href="https://highclouds.org/tag/jam-city/">Jam City</a></em> is only a couple of weeks away from releasing his new album <em>My World</em>. The record follows 2023’s <em>EFM</em> and finds the London producer, aka <em>Jack Latham</em>, digging back into club music while letting stranger, more dreamlike textures creep in around the edges. After recently introducing the project with <a href="https://highclouds.org/jam-city-my-world/">its title track</a>, featuring <em>Aidan</em>, <em>Bawo</em> and <em>Ox Eye</em>, he has now shared another preview, &#8220;2am&#8221;, a collaboration with London singer songwriter <em><a href="https://highclouds.org/tag/gianna/">Gianna</a></em>.</p>
<p>&#8220;2am&#8221; is one of those tracks that keeps changing shape as it goes. <em>Gianna</em> spends its quieter moments floating over little more than piano, before <em>Latham</em> suddenly pushes the song somewhere completely different with bursts of oversized breakbeats. Across its five and a half minutes, &#8220;2am&#8221; moves freely between balladry, trip hop and hazy club music. At one point, it feels like it might explode into something anthemic, but instead it goes in the opposite direction, settling into something more intimate and levitating. It also comes with a visualizer, which you can watch below.</p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe title="Jam City - 2am (feat. Gianna) [Official Music Video]" width="1170" height="658" src="https://www.youtube.com/embed/0gpa7xq655U?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><iframe style="border: 0; width: 100%; height: 120px;" src="https://bandcamp.com/EmbeddedPlayer/album=4035844771/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/" seamless><a href="https://jam-city.bandcamp.com/album/2am">2am by Jam City feat. Gianna &amp; Gianna</a></iframe></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">66003</post-id>	</item>
		<item>
		<title>lene 3000 announces debut album, shares surreal &#8220;Lights Off&#8221; video</title>
		<link>https://highclouds.org/lene-3000-debut-album-greatest-swamps-hits-lights-off-video/</link>
		
		<dc:creator><![CDATA[Olivia Hayes]]></dc:creator>
		<pubDate>Sat, 12 Sep 2026 10:19:43 +0000</pubDate>
				<category><![CDATA[New Tracks]]></category>
		<category><![CDATA[New Videos]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[SLIDER]]></category>
		<category><![CDATA[10K Projects]]></category>
		<category><![CDATA[Charlotte Dion]]></category>
		<category><![CDATA[Greatest Swamp Hits]]></category>
		<category><![CDATA[Lene 3000]]></category>
		<category><![CDATA[Lene Talgø]]></category>
		<guid isPermaLink="false">https://highclouds.org/?p=65997</guid>

					<description><![CDATA[lene 3000's debut album, Greatest Swamp Hits, arrives October 2 via 10k Projects.]]></description>
										<content:encoded><![CDATA[<p>Norwegian artist and producer <em><a href="https://highclouds.org/tag/lene-3000/">lene 3000</a></em>, the alias of <em>Lene Talgø</em>, is getting ready to release her debut album. Raised in a small town on Norway’s southwest coast, she comes to electronic pop from a pretty different starting point: she began playing violin at five, entered a national classical talent programme at 13 and is now pursuing a master’s degree in Electronic Music at the University of Agder. Since debuting in May 2025, she has released only a few singles, but she already has a very unique universe, somewhere between witch house, synth pop and darker club music. Her tracks have quietly travelled far beyond Norway, particularly on TikTok and Instagram, where we first discovered her.</p>
<p>Her first full length, <em>Greatest Swamp Hits</em>, arrives October 2 via <em>10K Projects</em>. The record pairs ethereal electronic production with the darker atmosphere of the landscapes she grew up around. There is also a more academic side to the project: <em>Talgø</em>’s current research looks at the role nostalgia plays in contemporary music production, something that naturally feeds into music already interested in memory, atmosphere and blurred digital textures.</p>
<p>Alongside the announcement, <em>lene 3000</em> has shared the album’s lead single, &#8220;Lights Off&#8221;. The track moves between eerie ambience and pulsing club breakbeats and pushes her sound into something both ghostly and surprisingly physical. It arrives with a video directed by <em>Charlotte Dion</em>, which starts as a tea party in the middle of a forest before turning into something totally surreal. Watch below, and stream &#8220;Lights Off&#8221; in <a href="https://open.spotify.com/playlist/5dQWT0K4HW0Uxyk8iC32XQ?si=7fa557b516d6406e" target="_blank">our Forecast Tape playlist</a> alongside the most notable releases from the past few days.</p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe title="lene 3000 - Lights off (Official Music Video)" width="1170" height="658" src="https://www.youtube.com/embed/I1zcOJL3n9A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
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		<post-id xmlns="com-wordpress:feed-additions:1">65997</post-id>	</item>
		<item>
		<title>Thoom revisits home and uncertainty on “I’m Going Back To Lebanon”</title>
		<link>https://highclouds.org/thoom-im-going-back-to-lebanon-video/</link>
		
		<dc:creator><![CDATA[Arnaud Marty]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 06:27:10 +0000</pubDate>
				<category><![CDATA[New Tracks]]></category>
		<category><![CDATA[New Videos]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Count Baldor]]></category>
		<category><![CDATA[Dylan Brady]]></category>
		<category><![CDATA[Everyday Everything Is At Stake]]></category>
		<category><![CDATA[Frost Children]]></category>
		<category><![CDATA[Neve Abcari]]></category>
		<category><![CDATA[Spencer Light]]></category>
		<category><![CDATA[Thoom]]></category>
		<category><![CDATA[Zeynab Marwan]]></category>
		<guid isPermaLink="false">https://highclouds.org/?p=65990</guid>

					<description><![CDATA[“I’m Going Back To Lebanon” is taken from Thoom's mixtape Everyday, Everything Is At Stake, out now.]]></description>
										<content:encoded><![CDATA[<p><em><a href="https://highclouds.org/tag/thoom/">Thoom</a></em> is the project of Beirut born, Los Angeles based artist and producer <em>Zeynab Marwan</em>. Her music moves between industrial electronics, alt pop, Arabic songwriting and punk, drawing from the different scenes and places she has lived in over the years, from Beirut and Chicago to Berlin and Los Angeles. She introduced the project with her 2023 debut EP <em>Fantasy for Danger</em>, before recently returning with her new mixtape <em>Everyday, Everything Is At Stake</em>.</p>
<p>Executive produced by <em><a href="https://highclouds.org/tg/100-gecs/">100 gecs</a></em>’ <em><a href="https://highclouds.org/tag/dylan-brady/">Dylan Brady</a></em> and made between Los Angeles and Lebanon, the nine track project brings together the different sides of <em>Thoom</em>’s music without trying to separate them. &#8220;I would be lying to my listeners if I tried to separate what seems the most natural to me,&#8221; she says. &#8220;The contradiction is the point.&#8221; She describes the mixtape as &#8220;part diary, part mythology&#8221; and as &#8220;messy, pop, Arabic, experimental, and unapologetic.&#8221;</p>
<p>The project closes with &#8220;I’m Going Back To Lebanon&#8221;, one of its strongest tracks and a song that made it into our <a href="https://open.spotify.com/playlist/4ITy6mJOxFbYPvKuD2wwjb?si=32263e9b98a84144" target="_blank">Best Songs of 2026 playlist</a>. Produced by <em>Dylan Brady</em>, <em>Frost Children</em>, <em>Spencer Light</em> and <em>Count Baldor</em>, it looks at the idea of going home when home itself can feel uncertain. &#8220;Did the summer end? / Is it war again? / Am I going back to Lebanon?&#8221; she asks in the chorus, mixing questions about a relationship with her own experience of living between Lebanon and the US. This is clearly a bop, and good news, it now comes with a video directed by <em>Neve Abcari</em>.</p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe title="Thoom - I&amp;apos;m Going Back to Lebanon (Official Video)" width="1170" height="878" src="https://www.youtube.com/embed/q9dtFPqD2Qo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
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		<post-id xmlns="com-wordpress:feed-additions:1">65990</post-id>	</item>
		<item>
		<title>Shygirl details Swallow!, a romantic and cinematic new album led by &#8220;Lucky (hymn)&#8221;</title>
		<link>https://highclouds.org/shygirl-swallow-album-lucky-hymn-video/</link>
		
		<dc:creator><![CDATA[Olivia Hayes]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 06:14:07 +0000</pubDate>
				<category><![CDATA[New Tracks]]></category>
		<category><![CDATA[New Videos]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[SLIDER]]></category>
		<category><![CDATA[Austen Taylor Pease]]></category>
		<category><![CDATA[Because Music]]></category>
		<category><![CDATA[Casey MQ]]></category>
		<category><![CDATA[Karma Kid]]></category>
		<category><![CDATA[ShyGirl]]></category>
		<category><![CDATA[Swallow!]]></category>
		<guid isPermaLink="false">https://highclouds.org/?p=65984</guid>

					<description><![CDATA[Shygirl's new album, Swallow!, is out November 6 via Because Music.]]></description>
										<content:encoded><![CDATA[<p>London artist and producer <em><a href="https://highclouds.org/tag/shygirl/">Shygirl</a></em> has always been difficult to pin down. After emerging from the city’s experimental club scene with releases like <em>Cruel Practice</em> and <em>Alias</em>, she stretched her sound into something more sensual and melodic on her 2022 debut album <em>Nymph</em>, before diving back into the dancefloor with <em>Club Shy</em> and <em>Club Shy Room 2</em>. Now she is getting ready for another transformation with her sophomore album, <em>Swallow!</em>, out November 6.</p>
<p><em>Shygirl</em> describes <em>Swallow!</em> as a reintroduction, one shaped by falling in love and entering a new chapter of her life after <em>Nymph</em>. Written across loose, unhurried sessions with <em><a href="https://highclouds.org/tag/karma-kid/">Karma Kid</a></em> and <em><a href="https://highclouds.org/tag/casey-mq/">Casey MQ</a></em>, the record brings indie songwriting into the electronic world she has built over the years, without abandoning the latter completely. She first opened the door to this new era with &#8220;Alyse&#8221;, a surprisingly cinematic track that already suggested something softer, grander and more romantic was taking shape.</p>
<p>With &#8220;Lucky (hymn)&#8221;, the contours of <em>Swallow!</em> come into sharper focus. Choral voices and piercing flashes of violin give the track a sweeping, almost devotional quality, while <em>Shygirl</em> zooms in on the tiny details that suddenly become enormous when you start falling for someone, from the crease around their eyes to the corner of a smile or the sound of a sigh. Alongside &#8220;Alyse&#8221;, the single seems to confirm a real change in palette, with <em>Shygirl</em> drawing from 90s indie and leaning into a more cinematic and orchestral kind of songwriting.</p>
<p>&#8220;Lucky (hymn)&#8221; also arrives with a video co directed by <em>Shygirl</em> and <em>Austen Taylor Pease</em>, filmed in one continuous take. It expands the visual universe introduced with &#8220;Alyse&#8221;, moving between <em>Shygirl</em> as <em>Alyse</em> and a new character called <em>Kay</em>, both tied up and beaten inside an otherwise ordinary kitchen. Watch below.</p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe loading="lazy" title="Shygirl - Lucky[Hymn] (Official Video)" width="1170" height="658" src="https://www.youtube.com/embed/oyLe3EyJutk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
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		<post-id xmlns="com-wordpress:feed-additions:1">65984</post-id>	</item>
		<item>
		<title>Sophia Stel announces debut album The Greatest Album Of All Time, shares &#8220;I Do&#8221; video</title>
		<link>https://highclouds.org/sophia-stel-i-do-video/</link>
		
		<dc:creator><![CDATA[Olivia Hayes]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 05:56:32 +0000</pubDate>
				<category><![CDATA[New Tracks]]></category>
		<category><![CDATA[New Videos]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[SLIDER]]></category>
		<category><![CDATA[A24 Music]]></category>
		<category><![CDATA[Scarlet Ross]]></category>
		<category><![CDATA[Sophia Stel]]></category>
		<category><![CDATA[The Greatest Album Of All Time]]></category>
		<guid isPermaLink="false">https://highclouds.org/?p=65975</guid>

					<description><![CDATA[Sophia Stel's debut album The Greatest Album Of All Time is out October 16 via A24 Music.]]></description>
										<content:encoded><![CDATA[<p><em><a href="https://highclouds.org/tag/sophia-stel/">Sophia Stel</a></em> has announced her debut album. Born in Victoria, B.C. and shaped by her years in Vancouver, the artist and producer first caught our attention with her 2024 debut EP <em>Object Permanence</em>, where vulnerable songwriting met an instinctive, genreless approach to electronic pop. She followed it last year with <em>How to Win At Solitaire</em>, while her hazy, self directed visuals and increasingly singular sound earned her support from names including <em><a href="https://highclouds.org/tag/a-g-cook/">A.G. Cook</a></em>, <em><a href="https://highclouds.org/tag/troye-sivan/">Troye Sivan</a></em> and <em><a href="https://highclouds.org/tag/robyn/">Robyn</a></em>.</p>
<p>Her first full length is called <em>The Greatest Album Of All Time,</em> which is a pretty fun title for album number one, and it arrives October 16 through <em>A24 Music</em>. <em>Stel</em> produced the record herself, and the songs released so far suggest she is leaning further into the tension that already made her earlier work interesting: big, emotional club music on one side, quieter and more inward looking writing on the other. &#8220;Bitches Talk Shit&#8221;, &#8220;Molly In the Club&#8221; and &#8220;Now I’ve Got A Lot You Know&#8221; have each shown a slightly different version of that world, moving between rave euphoria, intimacy and a certain detached coolness. &#8220;The album is about believing in yourself and believing in love and is dedicated to my brothers Luke and Royce,&#8221; Stel says.</p>
<p>The brand new single, &#8220;I Do&#8221;, also plays on that contrast. The track has the rush of trance music, but <em>Stel</em> sings through it with a much softer presence, her voice processed and weightless rather than pushed to the front. Directed by <em>Stel</em>’s close friend Scarlet Ross, the accompanying video takes a similarly restrained approach. Stel wanders around New York, stopping by the Diamond District and casually looking at jewellery rather than giving us the obvious club fantasy the song could easily invite. In conclusion: &#8220;I Do&#8221; is a banger. Watch the video below, or stream the song in our <a href="https://open.spotify.com/playlist/4ITy6mJOxFbYPvKuD2wwjb?si=5177328ca0c84cb8" target="_blank">Best Songs of 2026 playlist</a>.</p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe loading="lazy" title="Sophia Stel - &quot;I Do&quot; (Official Video)" width="1170" height="658" src="https://www.youtube.com/embed/tadx2Brrj9E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
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		<post-id xmlns="com-wordpress:feed-additions:1">65975</post-id>	</item>
		<item>
		<title>Eartheater becomes a cosmic centaur in the “Wasp In the Fig” video</title>
		<link>https://highclouds.org/eartheater-wasp-in-the-fig-video/</link>
		
		<dc:creator><![CDATA[Arnaud Marty]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 06:31:59 +0000</pubDate>
				<category><![CDATA[New Tracks]]></category>
		<category><![CDATA[New Videos]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alexandra Drewchin]]></category>
		<category><![CDATA[Andrew Thomas Huang]]></category>
		<category><![CDATA[David Sitek]]></category>
		<category><![CDATA[Eartheater]]></category>
		<category><![CDATA[Heavenly Body: If I’m The Bottle You’re The Message]]></category>
		<guid isPermaLink="false">https://highclouds.org/?p=65971</guid>

					<description><![CDATA[“Wasp In the Fig” is taken from Eartheater's latest album, Heavenly Body: If I’m The Bottle You’re The Message.]]></description>
										<content:encoded><![CDATA[<p><em><a href="https://highclouds.org/tag/eartheater/">Eartheater</a></em>, the alias of experimental composer, singer and producer <em>Alexandra Drewchin</em>, recently released her album <em>Heavenly Body: If I’m The Bottle You’re The Message</em>. Written shortly after the birth of her daughter Nova and produced with <em>David Sitek</em>, the record explores pregnancy, motherhood and transformation through a mix of intimate details and larger, mythological ideas. “It is very much born from the throws and blisses of becoming a mother. Some music can wait to come out and it will make sense whenever it does. This music had to come out immediately,” <em>Drewchin</em> explained.</p>
<p>Our favourite song on the record is “Wasp In the Fig,” a gorgeous track that now has a suitably surreal video. Directed by <em>Andrew Thomas Huang</em>, the visual follows <em>Eartheater</em> across the earth and through the sky on horseback. Eventually, rider and animal merge and she becomes a centaur. The opening and closing scenes were filmed above <em>Drewchin</em>’s country property in Pennsylvania, which gives the cosmic imagery a connection to the landscape around her home.</p>
<p>For <em>Huang</em>, the idea began with the song’s title and the unusual reproductive life cycle it evokes. “When I first heard &#8216;Wasp in the Fig&#8217; I was so moved by the urgency of the song and was inspired by the title alluding to the mother wasp’s journey to die inside a fig to give birth to new life. The song’s running beat made me think of hooves, so for this video I envisioned <em>Eartheater</em> as a centauress galloping toward a distant star beckoning her home.”</p>
<p>We already knew <em>Eartheater</em> was a polymath, but apparently dressage is another talent to add to her palette. In fact, the concept developed further when <em>Drewchin</em> brought those skills into the project. <em>Huang</em> describes the final image as a “mythical sci-fi centaur mother goddess,” and we’d expect nothing less from her.</p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe loading="lazy" title="Eartheater - Wasp In the Fig (Official Music Video)" width="1170" height="878" src="https://www.youtube.com/embed/pcHI5d5ZK7w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><iframe style="border: 0; width: 100%; height: 120px;" src="https://bandcamp.com/EmbeddedPlayer/album=1005656111/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/track=2719431332/transparent=true/" seamless><a href="https://eartheater.bandcamp.com/album/heavenly-body-if-im-the-bottle-you-re-the-message">Heavenly Body: If I&#39;m The Bottle You’re The Message by Eartheater</a></iframe></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">65971</post-id>	</item>
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		<title>Boyhood leans into late night longing on “Sparkle Dub/I’ll Dream Instead”</title>
		<link>https://highclouds.org/boyhood-sparkle-dub-ill-dream-instead-video/</link>
		
		<dc:creator><![CDATA[Arnaud Marty]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 06:05:59 +0000</pubDate>
				<category><![CDATA[New Tracks]]></category>
		<category><![CDATA[New Videos]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Boyhood]]></category>
		<category><![CDATA[Caylie Runciman]]></category>
		<category><![CDATA[Hand Drawn Dracula]]></category>
		<category><![CDATA[I’ll Dream InStead]]></category>
		<category><![CDATA[Monika Kraska]]></category>
		<category><![CDATA[Phil Osborne]]></category>
		<guid isPermaLink="false">https://highclouds.org/?p=65966</guid>

					<description><![CDATA[“Sparkle Dub/I’ll Dream Instead” is taken from Boyhood's new album, I'll Dream InStead, out October 23 via Hand Drawn Dracula.]]></description>
										<content:encoded><![CDATA[<p><em><a href="https://highclouds.org/tag/boyhood/">Boyhood</a></em>, the bedroom pop project of rural Ontario artist <em>Caylie Runciman</em>, is getting ready to release her new album <em>I&#8217;ll Dream InStead</em>. Written, performed, recorded and engineered entirely by <em>Runciman</em>, the record emerged from a period of major change, isolation and restless creativity, with much of it made on her bed surrounded by old drum machines and a battered Casio. “This album stemmed from a feeling of desperation,” she explains, though the process eventually brought her somewhere more grounding. “I really found myself again with this record.” Already introduced by <a href="https://highclouds.org/boyhood-returns-with-striking-new-song-and-video-a-grand-time/">“A Grand Time”</a> and <a href="https://highclouds.org/boyhood-new-album-ill-dream-instead-loner-video/">“Loner,”</a> <em>I&#8217;ll Dream InStead</em> captures <em>Boyhood</em> sounding raw, strange and unusually immediate.</p>
<p>The latest offering comes with “Sparkle Dub/I&#8217;ll Dream Instead,” a woozy track that turns insomnia and loneliness into something strangely tender. “I want to kiss you / I&#8217;ll dream instead,” <em>Runciman</em> sings before waking up alone after just three hours of sleep and reaching for her phone. The track arrives with a glittery video, shot, directed and edited by <em>Monika Kraska</em> and <em>Phil Osborne</em>, which adds a playful shimmer to that mix of exhaustion, consuming desire and late night solitude.</p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe loading="lazy" title="Boyhood - Sparkle Dub/I&amp;apos;ll Dream Instead" width="1170" height="658" src="https://www.youtube.com/embed/I04yQFPrJ3o?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><iframe style="border: 0; width: 100%; height: 120px;" src="https://bandcamp.com/EmbeddedPlayer/album=1141040119/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/track=3414708360/transparent=true/" seamless><a href="https://boyhoodsongs.bandcamp.com/album/ill-dream-instead">I&#39;ll Dream InStead by boyhood</a></iframe></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">65966</post-id>	</item>
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		<title>Rare DM is building her own pop star mythology with her second album, Attention</title>
		<link>https://highclouds.org/rare-dm-attention-album-interview/</link>
		
		<dc:creator><![CDATA[K Casey Bellew]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 05:27:34 +0000</pubDate>
				<category><![CDATA[Album and EP Reviews]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[New Tracks]]></category>
		<category><![CDATA[New Videos]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Special Features]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Calvin Stark]]></category>
		<category><![CDATA[Erin Hoagg]]></category>
		<category><![CDATA[Jake Moore]]></category>
		<category><![CDATA[Jordan Fuller]]></category>
		<category><![CDATA[Lisa Saeboe]]></category>
		<category><![CDATA[Rare DM]]></category>
		<guid isPermaLink="false">https://highclouds.org/?p=65930</guid>

					<description><![CDATA[Rare DM's Attention is out now.]]></description>
										<content:encoded><![CDATA[<p><em><a href="https://highclouds.org/tag/rare-dm/">Rare DM</a></em> has never really felt like just a music project. For <em>Erin Hoagg</em>, songs, clothes, movement, synthesizers, cinema and whatever strange image is currently stuck in her head all seem to feed into the same universe. It’s a world of analog electronics, immaculate suits, late-night romanticism and just enough darkness around the edges, somewhere between pop star fantasy and art-school fever dream.</p>
<p>With <em>Attention</em>, her second album, that world feels bigger, sharper and more self-assured than ever. Where 2019’s <em>Vanta Black</em> often sat with heartbreak, its follow-up is more restless and seductive, full of lust, ego, movement and the peculiar feeling of being watched while also wanting to be seen. <em>Hoagg</em> has extended that world through a seemingly endless run of videos too, from vampires wandering the Lower East Side to BMWs, ferries and LA traffic.</p>
<p>When we caught up with her, <em>Attention</em> had been out long enough for <em>Hoagg</em> to see which songs were finding their people, sometimes in ways she hadn’t expected. We talked about making videos with zero dollars and a dream, her obsession with visual culture, what makes a perfect music video, working alongside <em><a href="https://highclouds.org/tag/fever-ray/">Fever Ray</a></em> on <em>The Bride!</em>, her definition of a pop star and why whatever comes after <em>Attention</em> probably won’t stay in one place for very long.</p>
<div id="attachment_65960" style="width: 1713px" class="wp-caption alignnone"><img loading="lazy" decoding="async" width="1703" height="2560" aria-describedby="caption-attachment-65960" src="https://highclouds.org/wp-content/uploads/2026/09/IMG_4978-scaled.jpg" alt="Rare DM Attention album interview" class="size-full wp-image-65960" srcset="https://highclouds.org/wp-content/uploads/2026/09/IMG_4978-scaled.jpg 1703w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4978-200x300.jpg 200w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4978-681x1024.jpg 681w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4978-768x1154.jpg 768w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4978-1022x1536.jpg 1022w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4978-1363x2048.jpg 1363w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4978-452x680.jpg 452w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4978-532x800.jpg 532w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4978-1277x1920.jpg 1277w" sizes="auto, (max-width: 1703px) 100vw, 1703px" /><p id="caption-attachment-65960" class="wp-caption-text">Rare DM by David Rauch-Bautista (@drbmemory)</p></div>
<p><strong><em>HighClouds</em>: <em>Attention</em> has now been out for three months now. How have you felt about the audience&#8217;s reaction to it? Has anything about the audience&#8217;s reaction surprised you?</strong></p>
<p>I was thrilled with how many people listened to it when it dropped. I got a lot of unexpected messages praising the album, and I was really touched by that!</p>
<p>It has been surprising to see which songs people have been most excited about and resonate with most.</p>
<p><strong>Looking back after the album&#8217;s release, is there a song that listeners connected with differently than you expected?</strong></p>
<p>The video for &#8220;Honey&#8221; really took off, and the song did too. It seems like people really connected with the serious lyrics and loved the contrast of the (rather unserious) vampire VHS video. I had so much fun reading the comments on YouTube and was pleasantly surprised the song was so loved because it&#8217;s very different from most of the album. Also &#8220;Butterfly Historian&#8221; seems like it&#8217;s becoming a favorite for people, which is interesting.</p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe loading="lazy" title="Honey [Official Music Video]" width="1170" height="658" src="https://www.youtube.com/embed/iyoeKU_bDLQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><iframe style="border: 0; width: 100%; height: 120px;" src="https://bandcamp.com/EmbeddedPlayer/album=2596080795/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/track=713127694/transparent=true/" seamless><a href="https://rare-dm.bandcamp.com/album/attention">Attention by Rare DM</a></iframe></p>
<p><strong>Were there any songs that almost didn&#8217;t make the final tracklist for <em>Attention</em> but now feel essential? Is there any song you wish you had put on?</strong></p>
<p>&#8220;Significant Other&#8221; was the final song mixed. <em>Attention</em> wouldn&#8217;t be the same without it! That instrumental rips and it&#8217;s one of my favorite tracks on my album. I am happy with the number of tracks in the final, so I feel pretty good, I don&#8217;t wish another track had made it. I wish I had more songs already mixed/mastered for upcoming things though!</p>
<p><strong>When people discover <em>Rare DM</em> today, do you hope they begin with <em>Attention</em>, or do you think <em>Vanta Black</em> is a better introduction?</strong></p>
<p>I&#8217;d rather them listen to <em>Attention</em>, but I think &#8220;send nudes&#8221; is a great introduction actually. The song/video are very close to my heart and was the track between the two albums that tied them together.</p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe loading="lazy" title="Rare DM - send nudes [Official Music Video]" width="1170" height="658" src="https://www.youtube.com/embed/kGQi4TfyfOw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><iframe style="border: 0; width: 100%; height: 120px;" src="https://bandcamp.com/EmbeddedPlayer/track=1107204435/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/" seamless><a href="https://rare-dm.bandcamp.com/track/send-nudes-2">send nudes by Rare DM</a></iframe></p>
<p><strong>You have mentioned your desire to merge the audio with the visual. When you begin a new project, do you imagine images first, sounds first, or do they develop together?</strong></p>
<p>Usually song first, but often I have a visual in mind while I am finishing things, or am inspired by things while I am writing that naturally end up in the video. I always knew I wanted to shoot &#8220;LA Traffic&#8221; in LA, and &#8220;send nudes&#8221; was alway a bike song.</p>
<p><strong>So far, I have counted 7 music videos from <em>Attention</em>. Do you plan to release one for each track? How do you decide which track gets an album and how do you create the stories for them?</strong></p>
<p>I would love to finish the other 6! I think that&#8217;s a great idea. I&#8217;ll circle back on that 😉 </p>
<p>The songs that become the &#8220;singles&#8221; usually get videos. Ideally always. That&#8217;s best practice for giving a song the best stage possible to find new listeners, and hope that people care. As far as the videos go, when I am blessed with working with <em>Lisa Saeboe</em> and <em>Jake Moore</em>, (&#8220;Rolex&#8221;, &#8220;Compliment&#8221;) they have a whole creative direction and shot list in mind from the get-go. With the videos I have dreamed up, I usually have a loose idea of what I want to do, and/or I improvise. For example, I wanted to bike with a go-pro for the &#8220;send nudes&#8221; video, so I could film it myself during peak covid March 2020. <em>Jordan Fuller</em> who co-directed (and made the fancy steadicam footage possible with Keith Ferreira) let me borrow his. Then naturally I knew I wanted a 1987 BMW 325 for the 325 music video, and found out <em>Keith</em> literally had one, and was down to clown. </p>
<p>For &#8220;Honey&#8221; I didn&#8217;t know what I wanted to do other then run around the LES with a VHS, <em>Calvin Stark</em> and <em>Gianna Dallman</em> &#8211; then I found my tailcoat / vampire cape and thought that would be fun. For &#8220;Mean Girled&#8221; I always knew I wanted to do a video on the ferry, and that one worked out perfectly. Shooting &#8220;LA Traffic&#8221; was a bit more planned out &#8211; my buddy <em>Mallen</em> directed, and we fully locked down locations as well as styling with <em>Shaina Rose</em>, and had a lil plot for it. </p>
<p>I guess it all depends on the video and the size of the team! &#8220;The Ring&#8221; was another $0 video that was a VHS, Calvin and a dream. Just drove my Dad&#8217;s cool Vanagon Carat around, and ran around in the woods in a suit. It is spooky and I had a bunch of fun editing that one too.</p>
<div id="attachment_65957" style="width: 1713px" class="wp-caption alignnone"><img loading="lazy" decoding="async" width="1703" height="2560" aria-describedby="caption-attachment-65957" src="https://highclouds.org/wp-content/uploads/2026/09/IMG_4976-scaled.jpg" alt="Rare DM Attention album interview" class="size-full wp-image-65957" srcset="https://highclouds.org/wp-content/uploads/2026/09/IMG_4976-scaled.jpg 1703w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4976-200x300.jpg 200w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4976-681x1024.jpg 681w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4976-768x1154.jpg 768w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4976-1022x1536.jpg 1022w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4976-1363x2048.jpg 1363w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4976-452x680.jpg 452w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4976-532x800.jpg 532w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4976-1277x1920.jpg 1277w" sizes="auto, (max-width: 1703px) 100vw, 1703px" /><p id="caption-attachment-65957" class="wp-caption-text">Rare DM by David Rauch-Bautista (@drbmemory)</p></div>
<p><strong>Has there ever been a moment where the visuals changed your understanding of a track?</strong></p>
<p>Everytime I shoot a video for a track I get better at performing that song live and have a new experience with it. I remember intricate details in the song that I maybe forgot about, and I learn the song all over again in a new way, especially when editing the video myself. You spend soooo much time with it, it&#8217;s only natural.</p>
<p><strong>Is there a medium you haven&#8217;t explored yet that you&#8217;d like to incorporate into the <em>Rare DM</em> project in the future?</strong></p>
<p>I would like to design my own stage clothes someday, and have some proper dance routines live.</p>
<p><strong>Are there any particular visual artists or filmmakers who inspire you?</strong></p>
<p>Some visual artists: <em>Rothko</em>, <em>Eadweard Muybridge</em>, <em>Man Ray</em>, <em>Hilma af Klint</em>, <em>René Gruau</em>, <em>Kathleen F. Hoagg</em> (Mom), <em>Douglas Hoagg</em> (Dad).</p>
<p>Some filmmakers: <em>Satoshi Kon</em>, <em>Joon Ho</em>, <em>Guillermo del Toro</em>, <em>Ridley Scott</em>, <em>Ingmar Bergman</em>, <em>Akira Kurosawa</em>, <em>Hayao Miyazaki</em>.</p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe loading="lazy" title="Rare DM - Compliment [Official Music Video]" width="1170" height="878" src="https://www.youtube.com/embed/MoWLqUt-pSA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><iframe style="border: 0; width: 100%; height: 120px;" src="https://bandcamp.com/EmbeddedPlayer/album=2596080795/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/track=367591085/transparent=true/" seamless><a href="https://rare-dm.bandcamp.com/album/attention">Attention by Rare DM</a></iframe></p>
<p><strong>As someone who pays close attention to visual composition, are there album covers or music videos that you consider perfect works of art?</strong></p>
<p>Perfect!? That&#8217;s a very serious word!! <em>Daft Punk</em>&#8216;s <em>Interstella 5555</em> is perfect though. <em>The Knife</em>&#8216;s <em>Pass This On </em>is perfect also. I don&#8217;t know who else I should say perfect about. I will say I love the music video for &#8220;Locket&#8221; by <em>Crumb</em>, <em>Metronomy</em>&#8216;s &#8220;She Wants&#8221; &#038; &#8220;Aquarius&#8221; (<em>Metronomy</em> has great videos in general), <em>Ladytron</em>&#8216;s &#8220;Seventeen&#8221; is a classic also. <em>Justice</em>&#8216;s &#8220;Stress&#8221; is a favorite. <em>Chromeo</em> &#8211; &#8220;Night by Night&#8221; for sure. The 2012 video &#8220;Time to Dance&#8221; by <em>The Shoes</em> is awesome &#8211; <em>FKA Twigs</em> is a featured dancer in it before she dropped &#8220;Two Weeks&#8221; and <em>Jake Gyllenhaal</em> is a hipster serial killer. It&#8217;s fun. They are all inventive and I&#8217;m nostalgic about them. What else? There are so many! I am for sure forgetting some favs!!</p>
<p>Regarding album covers&#8230; <em>Interpol</em>&#8216;s <em>Turn On The Bright Lights</em>, <em>Weyes Blood</em>&#8216;s <em>Titanic Rising</em> is incredible. <em>Grace Jones</em>&#8216; <em>Island Life</em> &#038; <em>Nightclubbing</em> . I love the cover of <em>Lady Gaga</em>&#8216;s <em>Mayhem</em>. <em>The Beatles</em> have a bunch of great ones too.</p>
<p><strong>What draws you to the contrast between glamour and darkness rather than embracing one extreme or the other?</strong></p>
<p>Why limit myself! Both are beautiful. They contrast each other, as you said, which is an interesting place to explore. I don&#8217;t want to confine myself to a single aesthetic. </p>
<p><strong>What do you think people are searching for when they&#8217;re drawn to your music and videos?</strong></p>
<p>Oh I really don&#8217;t know. I would expect it&#8217;s the sound palette that I am drawn to and that they like the sonic quality of my voice. Alternatively, lyric people (IMO listeners are usually music people or lyric people) can also perhaps find solace in my words because they relate to them. For my videos &#8211; I&#8217;d like to think they are all either beautiful, exciting, entertaining, or clever&#8230; ideally some combo of all of the above. That is what I strive for.</p>
<p><strong>You have said you both want to be a pop star and view yourself as one. What exactly does being a pop star mean to you? Is there something in particular you want to achieve in order to meet that goal?</strong></p>
<p>I believe in manifestation and achieving my dreams. Be the person you want to be, so I am a star. Being a Pop Star is being the truest version of yourself and owning every aspect of your career, and being an icon. It&#8217;s different for everyone I think though. David Bowie is a Pop Star. So is Elvis, Edith Piaf, Pink Pantheress, Julian Casablancas, Daft Punk, Doja Cat, Beyoncé, etc etc. I don&#8217;t want to delve into every dream ever here, but some dreams of mine: write a legendary song that people want to sing at karaoke forever, be be someones favorite artist, create someone&#8217;s favorite album of all time, perform at the major festivals and beyond, act in movies, play all the best late night TV shows, attend the Met Gala, grace the cover of legendary magazines, perform at the Grammy&#8217;s and VH1 music video awards&#8230;. so many more! I want to be able to live well off of my art forever, doing what I love most.</p>
<div id="attachment_65956" style="width: 1713px" class="wp-caption alignnone"><img loading="lazy" decoding="async" width="1703" height="2560" aria-describedby="caption-attachment-65956" src="https://highclouds.org/wp-content/uploads/2026/09/IMG_4965-scaled.jpg" alt="Rare DM Attention album interview" class="size-full wp-image-65956" srcset="https://highclouds.org/wp-content/uploads/2026/09/IMG_4965-scaled.jpg 1703w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4965-200x300.jpg 200w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4965-681x1024.jpg 681w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4965-768x1154.jpg 768w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4965-1022x1536.jpg 1022w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4965-1363x2048.jpg 1363w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4965-452x680.jpg 452w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4965-532x800.jpg 532w, https://highclouds.org/wp-content/uploads/2026/09/IMG_4965-1277x1920.jpg 1277w" sizes="auto, (max-width: 1703px) 100vw, 1703px" /><p id="caption-attachment-65956" class="wp-caption-text">Rare DM by David Rauch-Bautista (@drbmemory)</p></div>
<p><strong>Has performing in <em>The Bride!</em> influenced the way you think about performing your own songs on stage or in videos?</strong></p>
<p>The attention to detail / the super tight ship that was run (on such a large scale too!) solidified opinions I already had about what I want to do on stage and in videos. </p>
<p>Meeting <em>Karin</em> (<em>Fever Ray</em>) and having the privilege of seeing them work their magic was a highlight as well. I loved the experience and hope to act again asap. It made me want to wear even more suits also.</p>
<p><strong>Have you ever considered composing an original score for a feature film or video game rather than adapting <em>Rare DM</em> songs?</strong></p>
<p>I already scored a short film &#8211; <em>Night of The Tilberi</em> which I loved doing. I absolutely want to write more scores.<br />
<strong></p>
<div class="mauer-narrator-wp-embed-wrapper"><iframe loading="lazy" title="Rare DM - LA Traffic [Official Music Video]" width="1170" height="658" src="https://www.youtube.com/embed/pVWZpsLeBek?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><iframe style="border: 0; width: 100%; height: 120px;" src="https://bandcamp.com/EmbeddedPlayer/album=2596080795/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/track=2304296194/transparent=true/" seamless><a href="https://rare-dm.bandcamp.com/album/attention">Attention by Rare DM</a></iframe></p>
<p>In the future, what do you hope people will say about <em>Attention</em>?</strong></p>
<p>That it is &#8220;timeless&#8221;&#8230; I&#8217;d like the album to be acclaimed enough that it becomes a classic loved album of the 2020&#8217;s, and hope it ages well, like <em>Turn on The Bright Lights</em> did for me. In the short term I hope it gets reviewed on even more publications, warrants some words from <em>Pitchfork</em> (big dream tbqh!), and makes some 2026 years end lists.</p>
<p><strong>Have you thought ahead to your next chapter after <em>Attention</em>? Do you think it will move in a new direction or continue along the same path?</strong></p>
<p>Never stay stagnant! I will exit any confines of genre. TBD<br />
<strong><br />
What plans do you have for the future with regard to releasing new music or videos and touring?</strong></p>
<p>I want to perform in South America, Asia, and Austrailla for the first time asap. Definitely tour more in general! I will have new videos and music soon! </p>
<p><strong>Is there anything else you would like to add?</strong></p>
<p>Thanks so much for the lovely thoughtful interview <em>HighClouds</em>! For any new listeners / readers, I hope to see you at a show someday and I would so thankful if you&#8217;d share my music with a friend. <3 The best way to stay up to date is my <a href="https://www.instagram.com/rare_dm_/" target="_blank">Instagram</a>. </p>
<p><strong>Catch <strong>Rare DM</strong> headlining the first night of <em>Purple City Festival</em> this Friday, September 11 in Edmonton, Canada.</strong></p>
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