Poliça share emotional new ballad “Forget Me Now”

“Forget Me Now” is taken from Poliça‘s upcoming album, When We Stay Alive, due out January 31 via Memphis Industries.

Following up to the video of “Driving”, Minneapolis’ synth-pop band Poliça have unveiled the second single and visuals from their upcoming fourth album, When We Stay Alive, which was recorded with producer and frequent collaborator Ryan Olson (he actually co-founded the band back in 2011) and mixed by Spoon‘s Jim Eno. According to the press release, the album was written after that the band’s singer Channy Leaneagh fell off a roof and is about the redemptive power of rewriting your story in order to heal, and reclaiming your identity as a result.

The new track, “Forget Me Now”, is a dramatic, emotional ballad about choosing the wrong partners in love, as she explained:

“‘Forget Me Now’ is letting off some steam. It’s about recognizing a pattern of choosing people who can’t love you how you wish to be loved. It’s still remaining very grateful, counting blessings day and night; but don’t confuse being at peace with being a pushover. I think I wrote these words while angry-shoveling this winter. How does it go? ‘Choose a liar once and that’s the liar’s fault; choose a liar three times and it seems maybe I likes liars?’ All the songs are about me and none of them are; this isn’t an excerpt from my diary but it has been many times”.

Watch the Isaac Gale-directed visuals below and pre-order the album via Bandcamp.

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