Los Angeles-based singer-songwriter and producer Madge has caught our attention some time ago with her single “Red James.” Today, the artist is back with a new dose of collages and sound eccentricity embodied in a new track: “Alice.” Opening with thriller movie-like effects, her creative patchwork wavers between a hip-hop beat, flutes and cats’ meows. In an industry that tends to produce and above all reproduce the same sounds over and over again, Madge sounds like a breath of fresh air. Of course, some of you will mention the influences of Grimes and Charli XCX here, but it would be ridiculously reductive to confine her post-pop universe to a simple comparison. In her glorious and bad-ass cacophony, we imagine that Madge has plenty more of furrows to dig and are impatient to see the gems she’s going to unearth.

Los Angeles-based one-woman DIY-pop artist Madge follows up on her oneiric and Grimes-esque debut “Fight or Fight Club” with “Red James”, an “investigation into love, spirituality and medieval mythology and an antidote to the sedative sound of contemporary pop”. Her hybrid and visionary approach provides excitement and awe. “Red James” is a glorious mess orchestrated by a flamboyant artist who looks as colourful as Andy Warhol‘s Marilyn.

About “Red James”, Madge stated:

[su_quote]I made it in a closet in a basement on a whim. It’s the first song I created start to finish. It’s lo-fi, crunchy, rude, loud—it doesn’t give a fuck. At the same time, it’s relatively simple. It doesn’t have the layers or lushness of ‘Fight or Flight.’ It’s a lot more raw and a lot more weird. And when I listen to it I can think of the exact moment I made it. Afterward I cried because I thought it was so stupid. I almost threw my hands up in the air and walked away from it. A few days later I realized this was the start of the next phase of my life.[/su_quote]

Watch Madge‘s self-directed video for “Red James” below.

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