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	<title>New Dreams &#8211; HighClouds</title>
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	<lastBuildDate>Mon, 25 Nov 2019 13:52:26 +0000</lastBuildDate>
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		<title>JFDR ruminates over the melancholic process of ageing on &#8220;My Work&#8221;</title>
		<link>https://highclouds.org/jfdr-my-work-video/</link>
					<comments>https://highclouds.org/jfdr-my-work-video/#respond</comments>
		
		<dc:creator><![CDATA[Rachel Chandler]]></dc:creator>
		<pubDate>Mon, 25 Nov 2019 13:52:26 +0000</pubDate>
				<category><![CDATA[New Tracks]]></category>
		<category><![CDATA[New Videos]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Track Reviews]]></category>
		<category><![CDATA[Anna Maggý]]></category>
		<category><![CDATA[JFDR]]></category>
		<category><![CDATA[Jófríður Ákadóttir]]></category>
		<category><![CDATA[New Dreams]]></category>
		<category><![CDATA[White Sun Recording]]></category>
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					<description><![CDATA[Icelandic songstress JFDR releases &#8220;My Work&#8221;, the second single from her upcoming sophomore album New Dreams out March 13, 2020]]></description>
										<content:encoded><![CDATA[<h4 align="justify"><strong>Icelandic songstress <em>JFDR</em> releases &#8220;My Work&#8221;, the second single from her upcoming sophomore album <em>New Dreams</em> out March 13, 2020 on <em>White Sun Recording</em>.</strong></h4>
<p align="justify">Amidst carefully plucked acoustic guitars and a gentle bass line, <em>Jófríður Ákadóttir</em> AKA <em><a href="https://highclouds.org/tag/JFDR/">JFDR</a></em> ruminates over the melancholic process of ageing and growing up in her latest single &#8220;My Work&#8221;. With lyrics that centre around her mother and her feelings towards <em>JFDR</em>’s sadness, &#8220;My Work&#8221; is a tender and moving song that has a vulnerability to it. The artist said that the track came from &#8220;thinking about my mother, how a mother can only be as happy as her saddest child, and I felt sorry, I felt how that was sadder than me being sad.&#8221;</p>
<p align="justify">In terms of ambience, &#8220;My Work&#8221; is reminiscent of <em><a href="https://highclouds.org/tag/Fleetwood-Mac/">Fleetwood Mac</a></em>’s &#8220;Landslide&#8221; if it were written by a Scandinavian in Brooklyn; it has an inherently chilly air to it but matches its combination of introspection and melancholia.</p>
<p align="justify">The video accompaniment, directed by <em>Anna Maggý</em>, sees a naked <em>Jófríður Ákadóttir</em> largely through translucent surfaces; her naked form, which is suggested, is hinted at through what appears to be a sheet of fractured ice, casting her face in a broken way. The sheet acts as a barrier between us and her, a physical manifestation of the extended metaphor that the song discusses. It’s a blockade between a sense of youth and innocence that was once possessed by <em>JFDR</em>, but is no longer.</p>
<p align="justify">Water is a large feature of the video. It conjures a general feeling of coldness and isolation. The sea stretching out beyond the line of vision, the presence of <em>Jófríður Ákadóttir</em> floating atop the waves or submerged in the dark depths only emphasises <em>JFDR</em>’s aim to create a song that captured her feelings about a specific &#8220;transitional moment&#8221; of her life.</p>
<p align="justify">Of &#8220;My Work&#8221;, she said &#8220;I remember a very beautiful loneliness; I was excited to be there (Brooklyn), but it was all foreign to me. And I was looking out the window and thinking about death, the cigarette triggered this I guess, but I had also been thinking about naivety and innocence and glorifying something I was (or thought I was) before I experienced sadness and loneliness in the adult way.&#8221;</p>
<p align="justify">Watch and pre-order the album via Bandcamp below.</p>
<p>[su_youtube_advanced url=&#8221;https://www.youtube.com/watch?v=pnyrC6sO07g&#8221;]</p>
<p><iframe style="border: 0; width: 100%; height: 120px;" src="https://bandcamp.com/EmbeddedPlayer/album=3181356695/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/track=2251269155/transparent=true/" seamless><a href="http://jfdr.bandcamp.com/album/new-dreams">New Dreams by JFDR</a></iframe></p>
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