On their Facebook page, London’s Rhumba Club write that they’re trying to build a cult. To reach this objective, the band have been revisiting the sound of the Brit synth-pop (think Wham! and Pet Shop Boys version 2.0) and don’t hesitate to talk loudly and openly about queerness. In their new single, “Normativity,” they tackle heteronormativity and toxic masculinity by singing about gender, lifestyle and how a man is supposed to be and act.

Besides being a big part of the LGBTQ culture, party are also a place and a moment where people dance together and forget about their respective background, beliefs and sexual orientation. That is probably why Rhumba Club decided to recreate this inclusive environment in the Jemini Rock-directed video of “Normativity.” About this empowering new track, lead singer and writer Tom Falle stated:

[su_quote]I wanted to take on heteronormativity in a brutal way. “Normativity” is an anthemic pop track that gets people dancing and singing in unison – turning the audience into a homogenous…normative mass. I imagine everyone doing the macarena whilst singing “Let’s all do the normativity!” – it’s designed to create a kind of grotesque moment.[/su_quote]

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Pastel pink chewingum and matching sweater-realness we serve you in our pop-oriented Deer Du Bois playlist this week!

In his M&S tshirt Rhumba Club makes his appearance on this love “Reunion”. While new comer Arlo once again will “Shake The Room” on his second single.

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VŌS takes us to the electro club night with their anthem for “Patience”, together with Nelly’s Crush on “Sellout Youth”, our up-lifters of the week.

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Pure hyper-beating dance-pop with sweaty afro funk comes our way from the incomparable Clypso on “YOLO”. And Dena is back to surprise us with “Part Time Love”, her take on James Blake‘s “Life Round here”. Lastly, move your head to the story of push and pull between the head and heart, with Monogem‘s ballad “100%”.

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If you want to drink a bit more of Deer Du Bois until you get tipsy, you should check him on Facebook and Soundcloud, and follow his regular posts on our site.

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