aYia share oppressive visuals for “Sparkle”

aYia‘s single “Sparkle” is out on Bedroom Community.

Icelandic experimental pop trio aYia have finally shared the visuals for their intense track “Sparkle“, in which they turn routine into icy and majestic soundscapes. About the Geoff McAuliffe-directed video, they explained:

[su_quote]When subjects are confined to a lockdown of monotony, their routine turns toxic. When sound is recorded and played back in the same environment some information will always be lost. Meanwhile the ambient noise and resounding frequencies of the surroundings become stronger. When this is repeated again and again the original meaning of the recording will be lost as the surrounding resonance – which could hardly be noticed at first – consumes it. Similarly the human actions performed in a monotonous routine eventually lose their original meaning. The loop becomes self-destructive. The subjects begin to find meaning in the noise seeping through the cracks. This is where we enter.[/su_quote]

[su_youtube_advanced url=”https://www.youtube.com/watch?v=MyrlygDGMYs”]

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Arnaud Marty

Arnaud, a passionate music enthusiast from France, now based in Madrid, founded HighClouds in 2015. With an ear for the dreamy, the ethereal, and the unconventional, he thrives on discovering and sharing boundary-pushing sounds. If it’s weird, bold, and forward-thinking, you can bet he’s here for it.

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