Beauty is in the eye of the beholder, and there is much beauty in AyOwA’s latest track titled “fri.”
With its airy and bouncy electro, R&B feels, the music flows through every part of your soul. It’s beautiful indeed and the music video matches this track incredibly well. Director Tom McKenzie describes the video:
I wanted to recreate the way the song balances between nostalgic melancholia and euphoric lightness. I decided to tell a dance story of youth and experimentation.
Their effortless sound is consistent throughout their EP “Eremit” released last May, so take a listen for the most uplifting musical ride of your life. You can follow AyOwA over Facebook, Twitter and Soundcloud.