Q&A with emo-synth-pop HUGOwho for the release of his second EP ‘Another’

Swiss multi-talented artist HUGOwho is back with a sophomore EP, ‘Another’, and we wanted to mark this event to discuss this new project, being queer and collaborating with other artists.

Following up to his 2014’s EP ‘I Am Not Hugo‘, HUGOwho has been stimulating his inspiration for three years in between London, Berlin and his his country of origin, Switzerland. The result is a 4-track EP where the 28-year-old artist takes an unflinching look at life and love.

Speaking about the ‘Another’ EP, HUGOwho details:

My music should be an honest experience in sound and emotion, simple, without hiding behind anything. I really just got crazy with my vision and my emotions. My life changed a lot since I moved to London because all of the sudden I was alone, disconnected, but it made me feel and think a lot about myself and my music. It’s not about playing some crazy chords and be like super fancy about it. I want my music to be simple and powerful. in order that as many people can relate to the feeling.

Taken from this EP, HUGOwho released the title track as a new single and there’s a beautiful video that he co-directed with Markus Rico to go with it. Watch it and read our short interview with the artist below.

HighClouds: Three years have past since the release of your debut EP ‘I Am Not hugo’. Do you feel a bit more Hugo now?

HUGOwho: That’s a funny question. Sure 🙂

What kind of inspirations have you found in your journey across Berlin, London and Switzerland?

I know this might sound a bit corny but I think my biggest inspiration was realizing that the real journey happens on the inside.

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On ‘Holding On’, the lead single of your new EP ‘Another’, you leave your dark side on the side for some minutes and deliver the poppiest song of your discography so far. Are you a pop music addict? Is it important for you to reach more people ?

I grew up in the 90’s so of course I love Pop! But I always listened to all kinds of music and felt inspired by. It wasn’t a conscious choice to make things more pop. I just do what feels natural in progress for my vision. Sure, I hope I can reach as many people with my music as possible.

If you could collaborate with an artist for your next project, who would you choose and why?

I’m always looking for other artist, producers or likeminded people to collab with. so hit me up:)

‘Being queer is part of who I am.’ HUGOwho

Your music is very dark, emotional, fragile… Could you be inspired if you were happy?

I’m inspired by all kinds of emotions. and what I am experiencing in moments.

Do you consider yourself as a queer artist and what does it mean to you?

Being queer is part of who I am. And everything I am and feel goes into my music. I think it’s important to embrace who you are, so society sees that there are all kinds of different people in this world.

Are you receptive and sensitive to what is happening to gay and trans people around the world right now? Is it a source of creation or do you mainly draw inspiration from your own experiences?

I can only draw from my own experiences, because there are the closest to me. I think it’s important to listen to people and really listen to what they have to say and take seriously what they’re going trough!

What was the most difficult situation you had to go through as a LGBTQ+ person and what did you learn from it?

For me personally it’s better to not hold on to the negative things and focus on a positive future. That’s how I learned to cope with traumas or whatsoever. – I don’t want to give too much power to the negative.

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Lastly, how do you imagine the future and what would actually be ‘paradise’?

I wonder that too and if I find out, I will let you know.

Keep it up with HUGOwho via Facebook, Twitter, Instagram and Youtube.

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