After “Southwark” and “Cool For A Second,” Yumi Zouma have just unveiled a video for “Lonely After,” the amazing opening track of their new album Truth or Consequences. If the song evokes a melancholy romance, the Martin Sagadin-directed visuals offer a glimpse of solace, which is more than welcome in these tough times.

“Nostalgia has always been a big part of Yumi Zouma and that’s mostly a result of the people we are,” explained guitarist Josh Burgess. “We all get high off of the rush that comes with remembering the intensity and ecstasy of ‘yesterday’ safe in the present. Our memories, stories, demos and each other are the only incomplete link back to the way things used to be which is magical in itself.

He then developed:

[su_quote]Now more than ever it feels like we’re all craving yesterday, skeptical of what tomorrow will bring as we patiently navigate these strange new times. For me, yesterday is very vivid. Christchurch, early February down by the Waimakariri River on the outskirts of town. The wind running off the river, through the trees, and into Christie’s hair. The midday sun stinging the skin as I entertain our friends making the video with my best Mick Jagger impression and skills of doing handstands in loafers. These moments are precious, they suspend time so all that matters is the present. I’m forever grateful to have the “Lonely After” video as my yesterday to get lost in. It reminds me to be present and hold everything that is dear that little bit closer in my head and my heart.[/su_quote]

New Zealand dream-pop band Yumi Zouma continue to tease their new album Truth Or Consequences, a project that will mark their debut on Polyvinyl. After “Right Track/Wrong Man” and “Cool For A Second,” they have now shared another exquisite single, “Southwark”. It’s a perfectly polished slice of glistening indie-pop, acting as a love mantra. About the track, singer Christie Simpson detailed:

[su_quote][“Southwark”] feels like a dedication, a mantra, a promise to myself. I wrote the chorus line about the someone in particular that I was with at the time, but it now feels like a universal truth for my relationships, a dedication that goes to every person I’ve loved and those that I’m still loving now. I can be quite dramatic in love and relationships, and I don’t always do or say the right thing when I should, but I do throw myself in completely (for better or worse). I loved that idea of repeating that dedication — “I am imperfectly yours.” This track has haunted me a little every time I listen, there’s something melancholy that sits in there alongside that overall feeling of quiet elation. I suppose that speaks to the classic dichotomy of love and relationships — nothing is ever 100% good or perfect, and that’s what I am constantly trying to come to terms with.[/su_quote]

Watch the accompanying video and pre-order the album via Bandcamp below.

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After having announced their signing to Polyvinyl and shared the single “Right Track / Wrong Man,” Yumi Zouma have now detailed the release of their third album. “In the age we’re living in, there’s an emphasis on making things clear cut,” said Josh Burgess about the album’s title. “But in life and in art, nothing is ever that definitive. The truth is usually in the gray zones, and I think that’s so much of what we were trying to explore and understand on this album.”

Coming with this good news, the dream-pop experts have also unveiled the soft and dreamy lead single, “Cool For A Second.” “The track was demoed in Los Angeles and then long forgotten, destined for the scrap heap,” bassist Charlie Ryder detailed. “A spark of inspiration from Josh in the introduction reestablished that for us, the most conspicuous of melodies are often hidden in modest beginnings.” Watch the Nick Mckk-directed visuals and pre-order the album via Bandcamp below.

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