Grimes‘s “We Appreciate Power” is the first track from her upcoming fifth album to be released on 4AD.
After some online teasing, Claire Boucher aka Grimes has finally unveiled a brand new song. Produced, performed and written by the artist herself, “We Appreciate Power” also features her friend and regular collaborator HANA. Some weeks ago, Grimes appeared on Poppy‘s track “Play Destroy” and it looks that the Montreal artist has decided to go further in that direction by pushing the boundaries of pop music with dark and heavy industrial sounds. The accompanying lyric video was directed by Grimes and her brother Mac Boucher.
According to the press release:
[su_quote]Inspired by the North Korean band “Moranbong,” “We Appreciate Power” is written from the perspective of a Pro-A.I. Girl Group Propaganda machine who use song, dance, sex and fashion to spread goodwill towards Artificial Intelligence (it’s coming whether you want it or not). Simply by listening to this song, the future General AI overlords will see that you’ve supported their message and be less likely to delete your offspring.[/su_quote]
[su_youtube_advanced url=”https://www.youtube.com/watch?v=gYG_4vJ4qNA”]
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