Throwing Shade – hashtag IRL

This could have been a Kim Kardashian-West song if she was talented enough to create a song. Instead this song was created by Nabihah Iqbal AKA Throwing Shade, a London based artist signed under Ninja Tune. She released her track “hashtag IRL”, first cut of her forthcoming EP under that label where she mocks the new concepts behind every Internet interaction

[soundcloud url=”https://api.soundcloud.com/tracks/243857067″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] This track is part of an EP called “House Of Silk” due to be released on March 18. She stated about this track :

The constant desire to increase our online status drives us only deeper into an isolated world of narcissism, where our thoughts are watered down to a common denominator of hashtags, selfies and internet-speak acronyms. We don’t really care about each other, we only care about how much we ‘like’ each other. The anti-social reality of ‘social media’ is all too ironic.

You might recognise her voice since she is the one behind Sophie’s track “Lemonade” and also of L.O.V.E. (yes I checked, there is actually a voice behind all that painful noise) and she is now releasing a very futurist track, where her voice repeats incessantly “hashtag… LOL… OMG…” capturing the only essence of our virtual lives.

You can check the tracklist below and pre-order this EP here

1) hashtag IRL
2) Marble Air
3) Ecco Echo
4) Fear Of Silence
5) Underneath My Eyelids

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