As a Latino myself living outside South America, I always try to keep an eye on what my continent has to offer in terms of new music. Being the melting pot of many cultures, influenced greatly by Western music, it is always interesting to check how they mix it all together. American Cuban artist Cultura is not an exception.
Her single “No Tengo Mas” (which means literally “I Don’t Have Anymore” in Spanish) is a straight-forward pop reggaeton song, in the crossroads of PC Music and Pitbull. Released via OK Grl, she shows how she doesn’t give any fucks and goes directly to her point. Produced by Santell, who previously worked with Diplo and Lido, “No Tengo Mas” will definitely be one of the highlights of the year. Cultura took some time to answer some of our questions about her track, heritage, vision about being a queer woman in the Latin world and women in raggaeton.
Highclouds: What can you tell us about your track “No Tengo Mas”?
My newest single “No Tengo Mas” was the brainchild of my producer Santell and yours truly. The song is a love letter of sorts (written in all CAPS) to that one fling who has selective amnesia to the fact that they are indeed just a fling. “No Tengo Mas” literally means “I don’t have anymore”. I don’t have anymore to give you, please don’t ask for more and don’t let the door hit you on the way out! Haha!
How did you end up in OKGrl 2?
The choice to collaborate with OKGrl was a no brainer. I wanted to enhance the song on an audio and visual level that I believe only OKGrl could achieve. The result – a completely innovative, and interactive, and immersive experience.
You clearly embrace your Latin heritage. How do you think your music can speak to non-Spanish speakers?
Ah yes. I was born in Miami to Cuban parents. This automatically means Cuban flags, Salsa music, and extremely loud conversations which are inevitable and instinctual. Something simple like language isn’t enough to stop people from feeling a vibe, feeling energy. When I perform my music, 95% of the time the audience has no idea what I’m saying but the energy latin rhythms brings is universal. Undeniable.
Reggaeton has been taking more and more place in the mainstream. Which artists can be considered as your inspirations?
My new fav as the moment is Farruko, but my inspirations will always be the classic Reggaetoneros; Daddy Yankee, Don Omar, Wisin Y Yandel and baby daddy Pitbull <3.
“Women is just your gender not your preference or your personality. The sooner women realize that, the more power they will have in a field that is male dominated” – Cultura
What place do women take in the Reggaeton scene?
Women in Reggaeton almost doesn’t exist. If they do exist they steer toward the Pop route or the video vixen turned rapper. Ivy Queen is the only Reggaetonera that can stand up to her male counterparts. My goal is to completely change that. Women is just your gender not your preference or your personality. The sooner women realize that, the more power they will have in a field that is male dominated.
You have been pretty open about your queerness. How do you think your music can inspire other queer Latin women to be more open about their sexuality?
My music is me, all of me. My sexuality is just one piece of the large puzzle that I am. I think my music shows that. I’m Cuban and loud, I love to dance, and I have an addiction to watching crime shows. My music is meant to relate to everyone by simply telling my truth and my story. No one can deny you of your truth. Even if some people can’t directly relate to a gay Latina, they can relate to love, to energy, and to authenticity.
“Trump can build a wall, but we will continue to climb with our creativity and broad influence over all cultures”
What message could you give to people from minorities after this whole Trump shit show?
My message to minorities is to pick up the phone and call your local office and speak your mind. Be positively proactive, effective, and replace that IG/FB post with a phone call to a government official. We have power in numbers and things can change if we change how we operate and get things done. Trump can build a wall, but we will continue to climb with our creativity and broad influence over all cultures. What better time than now to have everyone singing along in Spanish to “No Tengo Mas”!