It may seem like a simple marketing strategy, but nowadays many acts have been keeping their identity hidden. As a way to keep the mystery artist(s?), LUKYU shared its debut single “Mask”
With a simple black and white logo, the unknown artist unveiled a straight-forward pop song, using electronic sounds to create an even bigger introduction to its universe. Raising the debate about modern digital love, the powerful vocals are extremely catchy, pushing the listener to scream “How are you going to love me, when you don’t know how to love yourself?”
As one of our favorite artists Elohim, the mystery is still well-hidden and we can’t wait to hear some more. For now, you can follow Lukyu over Soundcloud.
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