NOIA logs back in with “As Per My Last Email”

NOIA's new single, "As Per My Last Email", comes with a Varya Rootwood-directed video.

We first came across NOIA back in 2016 with her Habits EP, and it has been a pleasure to follow Gisela Fullà Silvestre ever since. Born in Barcelona and now based in Brooklyn, she makes electronic pop that moves between languages, Mediterranean influences and stranger, glitchier textures, while also working as a composer and sound designer for film and television. In 2023, she released her debut album gisela, featuring collaborations with Ela Minus, Buscabulla and Maria Arnal. Now, after a few difficult years marked by the loss of her father and the general chaos of trying to keep creating and working in New York, she is finally back with new music.

Out today, her new single, “As Per My Last Email”, takes its title from one of the ultimate passive aggressive phrases of corporate life, basically the polite way of saying, “I already told you this.” From there, NOIA taps into digital fatigue and the very modern exhaustion of being permanently reachable in late stage capitalism, as emails, notifications, late night replies and the pressure to remain productive start to blur together. The y2k-inspired track captures that spiral brilliantly too, with the intro gradually speeding up as the notifications seem to pile on, until everything starts to feel almost robotic. As NOIA puts it, “It’s what happens when ‘just circling back’ becomes a way of life. A song about the slow collapse of hyperfunctionality, that state of being permanently ‘on,’ answering messages at midnight, running on notifications instead of sleep, until you’re less a person than a broken, over-wired robot still sending polite replies.”

The Varya Rootwood directed video pushes that idea into even stranger territory. Shot while NOIA was heavily pregnant, it drops office life into forests and beaches, with Gisela continuing to “work” through increasingly uncomfortable and surreal situations until she practically becomes part of the machine herself. A pretty effective visual for a song about realizing that maybe being available all night, all day, every day is not something to brag about.

Jennifer Venier

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