Purity Ring – Heartsigh

Purity_Ring_Heartsigh

Purity Ring will drag you deeper into their universe with the video for “heartsigh”, the opening song of their album “Another Eternity” but also their new single following “Begin Again“.

Defeat gravity, float in the endless darkness of an ancient temple. Until you find the sparkling light. Purity Ring reproduced a few parts of their live shows in this video, with the light falling from the roof and the luminescent crystals. Followed by dancing “ghosts” (which did not happen during their lives… Or maybe I just don’t remember.)

Conceptualized by the duo and directed by Cecil Frena & Alex Fischer.

Megan James, the sing, said about the video
“It was an honest collaboration that combined the ideas of the band with the talents of the directors, dancers and crew. The video consists of the many elements we have created and chosen to express in a live context, but has an added sightline of being in another world, keeping the past in arms with the present and holding a bit of magic in the dark.”

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