SHE Major gets out of the dark with the new video for “Please Don’t”

A few weeks ago, we fell in love with Jana De Valck AKA SHE Major‘s debut song “Please Don’t“. Mixing dark pop with strong electronic sounds, the Belgian artist enchanted us.

Getting out of the mystery around her persona, the video of the track is as beautiful as the track, growing inside of you. We were too curious to know who was hidden behind SHE Major and she took some time to lift the veil on her mystery.

Highclouds: Can you introduce yourself for our readers who don’t know you yet?

20-something year old nocturnal creature with a passion for velvety electronics, graphic design and all things black & white.

Can you explain to us the meaning of your name?

The C major key has no sharps and no flats, so to me it represents or signifies purity. It sounds bright and happy. So I changed C into SHE, so it could represents a pure, strong, optimistic woman.

What can you tell us about your debut track “Please Don’t”? How does it represent what will come next?

I call my genre “ELECTROSPHERIC”. Soft, electronic beats and melancholic sounds. “Please Don’t” is the perfect first hello. A bit dark, mysterious & distant, like the night, my willy-nilly companion. Inspired by the time I write, the best way to express myself is in music. I have a lot of time to think & to feel, so I need to write things down. “Please Don’t” started out as a letter to someone I used to know.

The lyrics of the song are asking to not fall in love but the music is basically inviting you to fall for it. Is that a contrast that you wanted in your music?

It wasn’t my intention, but It’s nice that it does contradict. Cause the relationship with that person was contradictory. It’s a story about love that was there, but could never be, about holding on when you should let go, about pulling someone closer, yet pushing them away …

“A part of me will always be a mystery” – SHE Major

Your music seems to be very on point and calculated. For how long have you been preparing the release of your debut track? How to decide when it is the right moment?

If it is, it’s by happy accident 🙂 My EP was finished for a while, I just waited patiently until I found the right team and partner to release it with.

You were, until now, a rather mysterious artist for us, and there is a huge part of dark mystery in your music. Is that a part of your personality?

A part of me will always be a mystery, even I have trouble navigating sometimes, but it’s an exciting journey 🙂

How do you think the video express what you wanted to express with the song?

It’s also filled with contrast. First of all it’s in black and white. It’s sometimes blurry, sometimes sharp. It portrays different personalities through all the different looks and I think it’s a bit distant, yet inviting.

What do you think of the current Belgian scene and the place you take in it?

There are a lot of cool bands lately, cool new projects. A lot of Belgian artist are in my current playlist, must be something in the water? I hope to collab with some of them one day.

What can we expect from you in the future?

In the current future a lot of new music and a strong live show.

You can follow SHE Major over Facebook, Twitter and Instagram.

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