FLACO’s ‘We On’ is a masterclass in personality

It seems as though one of the hardest things to nail down in hip-hop is charisma; maybe because it’s one of the hardest things to fake. In the case of FLACO, an up-and-coming rapper out of Indianapolis, charisma flows as naturally as the words he’s spitting – and ‘We on’ proves it.

The SK Trax-produced beat here is not overly fancy, but it’s exactly the sort of backbone the track calls for. With that horn-driven foundation, ‘We on’ becomes a masterclass in personality, both visually and aurally, as FLACO serves it up from all angles. For the duration of the video, his facial expressions and his vocal delivery are both competing to see which of the two can be more expressive, and the resulting connection between artist and listener is all but inevitable.

With ‘We on’, FLACO imbues the vitality of a live performance into the YouTube window on your screen.

Lyrically, this one is fun, plain and simple. Lines like, “Feed me beats, I rip apart those/ All my shit hard like its Dark Souls/ I got more drive than ten car shows, it’s harsh though”, are entertaining enough on paper – but it’s the slightly raspy, slightly puerile punctuation of ad-libs like “Oh my god!”, that really bring them to life.

All in all, “We on” is like candy – sweet and fairly addictive. Fortunately, it shouldn’t be too long of a wait for another, stronger fix, with FLACO’s upcoming project “WRKFRMHME” coming soon.

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