“Lonely After” is taken from Yumi Zouma‘s third album, Truth or Consequences, out on Polyvinyl.
After “Southwark” and “Cool For A Second,” Yumi Zouma have just unveiled a video for “Lonely After,” the amazing opening track of their new album Truth or Consequences. If the song evokes a melancholy romance, the Martin Sagadin-directed visuals offer a glimpse of solace, which is more than welcome in these tough times.
“Nostalgia has always been a big part of Yumi Zouma and that’s mostly a result of the people we are,” explained guitarist Josh Burgess. “We all get high off of the rush that comes with remembering the intensity and ecstasy of ‘yesterday’ safe in the present. Our memories, stories, demos and each other are the only incomplete link back to the way things used to be which is magical in itself.
He then developed:
Now more than ever it feels like we’re all craving yesterday, skeptical of what tomorrow will bring as we patiently navigate these strange new times. For me, yesterday is very vivid. Christchurch, early February down by the Waimakariri River on the outskirts of town. The wind running off the river, through the trees, and into Christie’s hair. The midday sun stinging the skin as I entertain our friends making the video with my best Mick Jagger impression and skills of doing handstands in loafers. These moments are precious, they suspend time so all that matters is the present. I’m forever grateful to have the “Lonely After” video as my yesterday to get lost in. It reminds me to be present and hold everything that is dear that little bit closer in my head and my heart.
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