Jonny Gold’s indie-country debut “How Do You Like Me Now” is here, it’s queer, and we’re not getting over it.
Western aesthetics have been having a moment in the queer sun, through artists like Kacey Musgraves and Orville Peck. Joining the pack is Jonny Gold, a nonbinary singer-songwriter who grew up in ultra-conservative South Texas and now resides in Seattle, Washington, where they make beautifully sad cowboy music for the rest of us city slickers.
“How Do You Like Me Now” is a catchy, shimmering indie-rock banger with a southern accent. It pairs finger plucked acoustic guitars, spotless production, and self-loathing lyrics to a pitch-perfect result. The country flair comes in the subtle details, like a chorus of backing vocals, a well-timed guitar twang, or a baritone growl.
Here’s what Gold had to say about the track:
Grab your cowboy boots and/or tissues, then listen to “How Do You Like Me Now” using the player below.