For her self-directed video of “Faceshopping”, SOPHIE shows us the boundaries between artificial and “real” beauty and challenges our current version of what’s beautiful.
After coming out as transgender earlier last year, the British producer underwent some body modifications. For the video, SOPHIE proves us that her new face is beautiful and doesn’t need everyone’s approval just because it is “fake”. In between electronic traps, her voice underlines some words such as “plastic surgery”, “My face is the real shop front” or “artificial bloom”, showcasing our obsession for vanity. “Faceshopping” is the third single of her upcoming LP, expected later this year. It follows singles “It’s Okay To Cry” and “Ponyboy“. About the track and the video, SOPHIE explained: